Hi there, I'm John.
I strategize and lead creative content, campaigns and experiences. I’m based in New York City.I’m the Director of Branded Content and Development at Jomboy Media. Previously, I've been the lead creative strategist on award-winning campaigns across various mediums and industries.Combining a journalism background with a decade of marketing experience, I deploy expert-level storytelling and communication to lead teams in crafting innovative campaigns that resonate, influence and inspire.Get a taste of my work below. My full experience can be found over at LinkedIn. To contact me, click here.
Highlights
Paid Social Video
I've driven creative strategy across campaigns for top global brands of all industries, including PepsiCo, L'Oreal, Unilever, NBCUniversal and many more.
Highlights
YouTube & Social Brand Integrations
As Branded Creative Director, I’ve brainstormed, pitched and helped produce native brand integrations with Corona, Mountain Dew, Best Western and more.
Highlights
Branded Editorial &
UX Strategy
I’ve brainstormed and overseen the development of premium interactive storytelling experiences, in collaboration with brands and sports leagues.
Awards & Recognition
DIGIDAY PUBLISHING AWARDS
Best Custom Advertising
In partnership with the NBA, I oversaw ideation and production for a suite of fully custom assets that drove tune-in for the season's opening slate of games on ESPN and TNT.
META CASE STUDY
Boosted Brand Lift at Lower Cost
I led creative strategy behind a campaign for BOTOX Cosmetic that drove a 14-point boost in brand lift at 48% lower cost.
MARKETING DIVE
Huge Spikes in Engagement with AI-Driven Campaign
I served as the lead creative strategist for a campaign with men's retailer DXL that drove 6.5% engagement with a dwell time of 21.6 seconds.
Paid Social Campaigns
BRANDED EDITORIAL & UX STRATEGY
YouTube & Social Brand Integrations
LONGFORM VIDEO
Bucket Golf Challenge with KFC Buckets
In partnership with KFC, we seamlessly integrated the brand's packaging and spirit into a viral challenge format.
NARRATIVE-DRIVEN SOCIAL VIDEO
Baseball Across America with Best Western
In partnership with Best Western, we showcased the country's most vivid baseball destinations.
LONGFORM VIDEO
Playing Catch in the Park with Corona Extra
In partnership with Corona, we brought the beach to the Bronx — complete with trivia games and good eats.
QUICK-HIT SOCIAL VIDEO
Pop Quizzes
with Perplexity AI
In partnership with Perplexity AI, under the guise of a football trivia setup, we creatively brought the brand's unusual Super Bowl spot to life on social platforms.
YOUTUBE SKIT
Who Ordered the Code Red? with Mountain Dew
In partnership with Mountain Dew, we brainstormed, pitched and produced several branded skits to appear within longform programming.